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The material
Hemp that hits different
Stronger than cotton. Gets softer with every wash. Grows without pesticides. Hemp has been here the whole time — we just made it affordable.
The price
Under $30, for real
We built this brand to end the $80 price barrier on ethical clothing. Sub-$30 is not the discount tier. It's the whole point.
The community
Built for the people who get it
Drops go to the community first. Every purchase moves us closer to owning our own manufacturing. You're not just buying a piece — you're building something.
Featured
- Roots Hoodie
A pullover cut from 100% hemp fleece, washed soft without losing structure. Warm enough for early mornings, light enough for the rest of the day. The same piece, however you spend it.
$28.00 - Soul Tee
Hemp tee with a slightly relaxed cut and a collar that holds its shape. Gets softer with every wash. Available in sizes XS to 3XL — hemp stretches to fit, not the other way around.
$22.00 - Ground Joggers
Hemp-cotton blend with a tapered leg and a drawstring that actually stays tied. Made for movement. Works for yoga, errands, or just staying in.
$27.00 - Ritual Hemp Oil
Cold-pressed hemp seed oil, 1 fl oz. Rich in omega-3 and omega-6. Skin-ready, straight from the bottle. No carrier oils, no additives — just the plant.
$18.00
"Finally a hoodie under $30 that doesn't pill after two washes. I've worn mine four times this week and it still looks new. The material is noticeably different from cotton."
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